OUR IP & VALUATION BLOG

5 Ideas To Help You Protect Your Trade Secrets

Trade secrets are the building blocks that make your business successful. Trade secrets are intellectual property that you need to first identify and then figure out strategies to keep them protected. A specialized formula, a secret recipe and a unique way you process or make something can be considered a

Full Article >>

Lawsuits Over User-Generated Content (UGC)

User-generated content (UGC) is a valuable part of your company’s content marketing strategy, but it’s also full of potential legal pitfalls. When you’re aware of these liabilities, you’ll have a good grasp of what you can and cannot permit on your sites without risking copyright violations, trademark infringement damages or

Full Article >>

Protecting Your Business Assets and Trademarks

If your plans for 2018 include launching a new product or service, you also want to ensure your business assets and trademarks are protected. Your business relies on its intellectual property, which isn’t a tangible asset but is the sine qua non of your operation. Don’t risk your business by failing to

Full Article >>

Under Armour VS. Nike

Under Armour filed a complaint against NIKE Inc. claiming trademark infringement, trademark dilution, and unfair competition under the Trademark Act of 1946 over their phrase “I Will” and is seeking equity from NIKE. Under Armour (UA) argues that NIKE was fully aware that they registered the phrase in 2000 and

Full Article >>

Trademark Damages Expert: Why Do You Need One?

A trademark is a word, name, symbol, or design used to distinguish the goods or services of one seller from others. Anyone in commerce depends on their reputation and trademarks are a necessary part of that. As such they are protected. When a third-party uses a trademark without authorization, the

Full Article >>